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电视传媒业经营管理体制改革是中国整个广播影视体制改革的重要组成部分,同时也是当前广播影视产业在加入WTO后的社会主义市场经济发展过程中的必然选择。本文通过对电视传媒业体制改革的几个案例的分析,试图在传统体制所有权与经营权分离的改革过程中,探究电视传媒业改革的方向。
Television media industry management system reform is an important part of China’s entire radio, film and television system reform, but also the inevitable choice of the current radio, film and television industry in the socialist market economy after China’s entry into the WTO. Through the analysis of several cases of TV media industry system reform, this paper attempts to explore the direction of TV media industry reform in the process of the reform that separates the ownership from the management of the traditional system.