近年来随着社会的不断发展,人类生存的环境日益恶化。人们已经逐渐意识到可持续发展的重要性,于是低碳经济成为世界各国相继推崇的经济模式。在低碳经济的冲击下,过去的营销模式已经不能适应当代社会经济的发展要求,因此对营销模式进行改革和创新是实现新时代市场营销的必要手段。以低碳经济为前提,创造出新型的市场营销模式,有利于彻底贯彻可持续发展观,实现环境保护和经济发展的双赢局面。 In recent years, with the continuous development of society, the environment for human existence has deteriorated day by day. People have come to realize the importance of sustainable development. Therefore, the low-carbon economy has become the economic model successively respected by all countries in the world. Under the impact of low-carbon economy, the past marketing model can no longer meet the requirements of the development of contemporary society and economy. Therefore, reforming and innovating the marketing mode is necessary for marketing in the new era. Low-carbon economy as a prerequisite to create a new marketing model is conducive to the thorough implementation of the concept of sustainable development, environmental protection and economic development to achieve a win-win situation.