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从某种意义上说,电视是现代奥运的最核心的组成部分。正是由于电视,奥运才获得了最广泛的受众,实现了效益最大化。因此,当奥运从西方来到中国的时候,中国电视人首先要思考的是,我们的机遇是什么,我们将获得什么样的遗产。在有关奥运会的众多仪式和赛事之中,开幕式的转播可谓举足轻重,在很大程度上成为整个奥运转播和报道成功与否的标志。而奥运会开幕式的解说,更成为各方关注的焦点。
In a sense, television is the core component of the modern Olympics. It is because of television that the Olympic Games won the broadest audience and maximized efficiency. Therefore, when the Olympics came to China from the west, the first thing Chinese TV people want to think about is what our opportunities are and what kind of legacy we will acquire. Among the many ceremonies and events related to the Olympic Games, the broadcast of the opening ceremony can be described as pivotal, which has largely become the symbol of the success of the Olympic broadcast and coverage. The explanation of the opening ceremony of the Olympic Games has become the focus of attention of all parties.