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在我国,产业地产发展处于新兴阶段,诸多因素影响着产业地产项目的成功开发。以项目成功开发为结果导向,结合现有的研究成果,从政策、经济、市场等方面总结了产业地产项目开发的影响因素,并运用DEMATEL模型找出关键影响因素,提出相关建议,为政府政策制定和产业地产企业开发提供参考。研究结果表明:产业政策、开发商管理运营能力、融资模式是影响产业地产项目成功开发的关键因素。
In our country, the development of industrial real estate is in an emerging stage, and many factors affect the successful development of industrial real estate projects. Taking the successful development of the project as the result orientation and combining with the existing research results, the paper summarizes the influencing factors of the industrial real estate project development from the aspects of policy, economy and market, and uses the DEMATEL model to find out the key influencing factors and puts forward the relevant suggestions for the government policy Development and development of industrial real estate enterprises to provide a reference. The results show that: industrial policy, developer management and operation ability, financing mode are the key factors that affect the successful development of industrial real estate projects.