在广告信息众多的传播方式中,语言是一种动态的多层次的信息传达工具,因此成为广告宣传中引导消费、说服力强的最主要的载体。就广告的传播目的而言,广告语言不只是单纯的商业性语言,它要符合心理学的原理,顺应人们情绪情感的需求,能够显示出强烈的吸引力、传播力和感召力,从 Among the many modes of communication of advertising information, language is a dynamic and multi-level information communication tool, and thus has become the most important carrier of guiding consumption and persuasion in advertising. Advertising purposes for the purpose of advertising, advertising language is not just a simple commercial language, it should be consistent with the principles of psychology, conform to the needs of people’s emotions and emotions, can show a strong attraction, communication and charisma, from