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随着社会科技的发展,现今社会中互联网在人们的生活中占有越来越重要的地位,“互联网信息技术的出现与推广打破了信息传播的时间、空间、方向和主体的限制…,推动了电子商务的迅速崛起,重新定义了旅游者如何发现和购买旅游产品,并逐渐再造了分销渠道内所有企业的商业流程,从而引起了旅游分销渠道的深刻变革”。互联网信息技术的发展与应用对旅游目的地营销产生了显著影响,传统的以旅行社作为中介的分销渠道功能发生变化,一些类似自助
With the development of social science and technology, the Internet occupies an increasingly important position in people’s lives in today’s society. “The advent and promotion of Internet information technology has broken the restrictions on the time, space, direction and subject of information dissemination ... and promoted The rapid rise of e-commerce, redefining how tourists find and purchase travel products, and gradually re-create all the business distribution channels in the business process, which led to a profound change in tourism distribution channels. ” The development and application of Internet information technology have a significant impact on tourism destination marketing. The traditional function of distribution channel with travel agency as an intermediary has changed. Some similar self-help