目前,中国电影产业正在蓬勃发展,但是电影品牌还尚未形成,以“做好电影,做强市场,做大文化”为品牌理念的星美集团,将星美汇作为打造全产业链型商业模式过程中的重要一步,但是通过对徐州星美影院内星美汇的观察,发现其中存在几个问题,从问题出发,进而展开对电影产业品牌的讨论。 At present, China’s film industry is booming, but the movie brand has not yet formed, in order to “do a good job in the market, culture,” the brand concept of the United States and the United States and the Group, the United States and the United States as the Department to create the whole industry chain Business model in the process of an important step, but through the Xuzhou Xingmei Cinema in the United States observed the United States and found that there are several problems, starting from the problem, and then start the film industry brand discussion.