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电视新闻节目传播具有时效性、真实性、形象性,比纸质媒体更具优势。但受网络媒体带来的冲击,如何提高新闻节目的影响力是当前电视新闻工作者面临的重要课题。本文通过分析电视新闻节目影响力有关的因素,提出打造电视新闻节目的品牌等几项提高电视新闻节目影响力的措施,以期为电视新闻工作者提供参考。
Television news programs are timely, authentic and vivid and have advantages over paper media. However, the impact brought by the online media and how to improve the influence of news programs are the important topics that the current TV journalists are facing. This article analyzes several factors related to the influence of TV news programs and puts forward some measures to improve the influence of TV news programs such as the brand building of TV news programs in order to provide reference for TV journalists.