本文先梳理了传统视觉识别设计的局限性,而后论述了基于目前的信息环境,视觉识别设计应该以信息设计为主导进行设计观念、设计方法、设计流程的变革。并提出将基因识别概念置入视觉识别设计系统以适应更复杂多元的信息环境的创新观点。 This paper first combs the limitation of traditional visual recognition design, and then discusses the change of design concept, design method and design flow based on the current information environment. And put forward the concept of gene identification into the visual recognition design system to adapt to a more complex and diverse information environment innovation point of view.