自从冷战结束以来,市场的争夺战、对竞争优势的追求风起云涌,成为新时代的焦点。在过去,企业关心的焦点是了解顾客的需求,只要将目标市场的客户照顾好,问题就不大了。然而,随着消费者收入的提高,消费者的需求空间也呈现出多样化,很多人不想和别人一样,想追求自我满足与个性的实 Since the end of the Cold War, the battle for the market and the pursuit of competitive advantage have surged to become the focus of the new era. In the past, the focus of business was understanding the needs of customers, as long as the target market, good customer care, the problem is not big. However, with the increase of consumers' income, the demand space of consumers also presents a diversification. Many people do not want to be like others and want to pursue self-satisfaction and individuality