在品牌的市场营销与推广中,专卖店的体系创建与管理是一个市场课题。专卖店管理体制的完善与成熟,将对品牌的市场推广起到推波助澜的作用,如若管理不慎,同样会加大企业的运营成本,使企业的经营如履薄冰。浓缩到乐器销售市场,利用专卖店打造品牌形象,向乐器消费市场进行品牌概念的渗透,增强琴行的信誉度和品牌知名度,如此营销模式,已为不少乐器制造商与经销商创造了相当的利润空间。面对当前国内的乐器销售市场,如何引导国内琴行销售业向着成熟健康的方向去发展,对于专卖店的营销理念、产品物流以及进货渠道的控制,品牌的市场定位和售 In the brand marketing and promotion, store system creation and management is a market issue. Perfect and mature store management system, will play a role in fueling the brand marketing, if not properly managed, the same will increase the operating costs of enterprises so that the business of treasures. Concentration to the musical instrument sales market, the use of specialty stores to build brand image, to the musical instrument consumer market penetration of the brand concept, enhance the piano’s reputation and brand awareness, so the marketing model, for many musical instruments manufacturers and distributors to create a considerable Profit margins. The face of the current domestic musical instrument sales market, how to guide the domestic piano sales to mature and healthy direction to the development of the store’s marketing idea, product logistics and purchase channels control, the brand’s market positioning and sales