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湖南省博物馆文化产业开发中心多年来围绕“马王堆”文物资源进行的文创产品开发,以市场为导向确立产品开发方向,建立产品质量标准和品牌形象管理体系等产品开发模式,推广历史信息丰富、文化解读清晰、符合市场规范的系列品牌产品,以提升文化传播效益的运营过程;着重探索文博系统文化产业在市场新型经济环境中的功能和定位,通过知识产权保护和文物研发的成果以市场转换方式为社会产品提供文化支撑点和准确的文化信息,促进社会生产力的发展,同时利用市场的回报促进文化创意产业的可持续性发展。
Hunan Provincial Museum Cultural Industry Development Center for many years around the “Mawangdui” cultural and cultural resources for cultural and creative product development, market-oriented product development to establish the direction of the establishment of product quality standards and brand image management system and other product development model, promotion Historical information rich, clear cultural interpretation, in line with the market standard series of branded products, in order to enhance the operational efficiency of cultural communication process; focus on cultural and cultural industries in the cultural market in a new economic environment function and positioning through intellectual property protection and cultural relics development The results provide the cultural support for social products and accurate cultural information by means of market transformation, and promote the development of social productive forces. At the same time, we can use the return of the market to promote the sustainable development of cultural and creative industries.