本文对各种土特产品进行了包装分类、设计和定位;阐述了土特产包装应该融入地域文化、民族文化等因素以提高其文化内涵和品位,突出地方特色、民族特色,意义在于土特产品蕴含了文化因素,超越了产品本身的商业价值,我们用土特产品宣传地域文化,借地域文化特色来促进土特产品的销售,这样既能扩大经济效益又能弘扬地域文化。 This article classifies, designs and locates various kinds of native products. It also expounds that native specialty products should be integrated into local culture and national culture to enhance their cultural connotation and taste, highlight local features and national characteristics, Containing cultural factors, beyond the commercial value of the product itself, we use local products to promote regional culture, regional characteristics to promote the sale of native products, so that both to expand economic efficiency but also promote the regional culture.