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国际商务经营英语课程旨在为商界培养实战型商务英语人才。本文从该课程的这一教学目的入手,分析探讨了其课程设计在国际商务企业内容的引入、教学资料的制作、课堂交际教学法的运用等诸多方面的特点。这门课程的内容丰富多彩,不仅包含创业的真实经营过程,而且涉及营销、项目管理、金融等课程的专业知识。这门课程在教学资料的设计上精彩纷呈,采用最新的商务资料制作幻灯片、DVD光盘、磁带、海报等等。就教学法而言,交际教学法是这门课程设计的另一亮点,通过生动活泼的课堂活动,实际培养学生的商务英语写作能力、口头表达能力、沟通能力、营销能力、组织能力、创新能力、团队合作能力和项目管理能力等多种能力。
International Business English courses are designed to train business professionals in business English. This article starts with this teaching purpose of this course, analyzes and discusses its curriculum design in many aspects such as the introduction of the contents of international business enterprises, the making of teaching materials and the application of classroom communicative teaching method. The content of this course is rich and colorful, not only includes the real business process of entrepreneurship, but also involves marketing, project management, finance and other courses of expertise. This course is very colorful in the design of teaching materials, using the latest business materials to make slides, DVDs, tapes, posters and more. In terms of pedagogy, communicative approach is another highlight of this course design, through the lively and lively classroom activities, students actually develop business English writing ability, verbal ability, communication skills, marketing capabilities, organizational skills, innovative ability , Teamwork and project management capabilities and other capabilities.