前不久,我和一同事探讨“广告的核心是什么”的问题,他说,“不知道”。我说是创新,他没有完全同意我的观点,他说广告的很多东西都是旧元素的重新组合。他一再强调”旧”字,不过我还是坚持我的观点：不管是重新组合也罢,完全创新也罢,总之是用一种新的形式、新的思路来表现,这其实就是创新。从某种意义上讲广告的核心就是创新。 Not long ago, I was talking to a colleague about the issue of “What is at the heart of advertising?” He said, “I do not know.” I said that innovation, he did not completely agree with my point of view, he said a lot of advertising is a combination of the old elements. He has repeatedly emphasized the word “old”, but I still hold my point: Whether it is a reorganization or a complete innovation, it is in fact a new form and a new way of thinking. This is actually innovation. In a sense, the core of advertising is innovation.