按美国心理学家马斯洛的“需求层次论”可将人的心理需求由低到高划分为五个层次:生理需要、安全需要、情感需要、名望尊严需要、自我实现的需要。这几种心理需要通常有这样的规律:一、首先满足基础层次的需要,然后向高层次需求方面转移这需要商场能及时抓住消费者需求变化的动向,在满足了眼前消费者需求的同时,着眼于下一阶段的可能动向。不能一叶障目。也不能固步自封、鼠目寸光。例如:80年代大量需求购买的“三大件”(冰箱、彩电、洗衣机)已进入更新换代时期,消费者需求高质量、高性能、多品种的家电产品。除更新冰箱、彩电、洗衣机外,还要添置组合音响、微波炉、影碟机、家用电脑等,需求热点明显发生转变。商场也应及时调换更新商品,以敏锐的触觉把握 According to American psychologist Maslow’s “Theory of Needs”, people’s psychological needs can be divided into five levels from low to high: physiological needs, security needs, emotional needs, fame and dignity needs, and self-actualization needs. These psychological needs usually have such a law: First, to meet the needs of the basic level, and then to the high-level needs of the transfer This requires shopping malls to capture changes in consumer demand in time to meet the immediate needs of consumers at the same time , Looking at the next phase of the possible trends. Can not be a leaf barrier. Can not be complacent, rat-eye. For example, the “Big Three” (refrigerators, color TV sets and washing machines) purchased in large demand in the 1980s have entered the period of replacement and consumer demand for high-quality, high-performance and multi-product household appliances. In addition to updating the refrigerator, color TV, washing machines, but also to buy a combination of audio, microwave ovens, DVD players, home computers, the obvious change in demand hot spots. Shopping centers should also be timely replacement of updated products, with a keen sense of touch