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2014年5月28日,在山东招远发生了一起令人骇人听闻的故意杀人案,当地警方接到报警后立即出警,且相关处置工作十分得力,而在这样一场本应是警民携手,共同打击邪教组织的案件中,网民却将矛头指向政府,谴责官方处置不力,甚至出现官商勾结的谣言。可见,相关政府部门在舆论引导方面的不足。提高舆论引导能力,是党员干部必须具备的一项本领,而新媒体环境下,舆论环境更加复杂,这要求党员干部要不断改进舆论应对的思维方式和方法手段,认识舆论的传播规律而掌握舆论引导的主动权。
On May 28, 2014, an appalling and intentional homicide took place in Zhaoyuan, Shandong Province. The local police immediately took out an alarm after receiving the alarm and the handling was very effective. In such a scene, police and the public should join hands. In the joint crackdown on cult organizations, netizens pointed the government to the government, denouncing rumors of official disobedience and even collusion between officials and merchants. Visible, the relevant government departments in the lack of guidance in public opinion. In the new media environment, the media environment is more complicated, which requires that party members and cadres should continue to improve the way of thinking and methods of public opinion response, understand the law of media communication and master the public opinion Guided initiative.