一部电影在不同地域上映,市场行情会有所不同,甚至差异很大。不久前上映的文艺片《归来》,描写北方地区中老年人的悲情故事。该片在北方热卖,但在南方一些地区却降温。广州影院放映《归来》的票房收入普遍低于北方城市影院,在高层次人士或新移民聚居的广州新城区,该片的票房收入稍高一些。但广州三大老城区的影院,推销《归来》就特别困难。广州北京路商圈位于老城区,在这一地段,居民多是本地土生土长的中下层群众,影院鲜见中老年人,电影观众绝大部分是80后和90后,对于中老年 A movie released in different regions, the market will be different, or even very different. Not long ago, the literary film “Return” describes the tragedies of the elderly in the north. The film is hot in the north but has cooled in some parts of the South. The box office receipts for “return” in Guangzhou cinemas were generally lower than those in northern cities. At the high-level or newcomers in Guangzhou’s new settlements, the box office receipts were slightly higher. However, the cinemas in the three old districts of Guangzhou are particularly difficult to promote “returning”. Beijing Road shopping district is located in the Old City, in this lot, mostly local residents in the middle and lower classes of the masses, cinema rare in the elderly, the vast majority of moviegoers after 80 and 90, for middle-aged and elderly