自进入21世纪以来,互联网的不断普及,信息时代的到来,新媒体不断地涌现,这样对传统媒体来说就是一个巨大的挑战,新媒体时代具有传播速度、观看方便、信息多等特征,这与传统的媒体,广播、电视、报纸等有着非常大的差别,尤其是速食时代的到来,人们更愿意通过新媒体来接受信息,了解世界,因此,在新媒体时代,传统的媒体为了生存必须要走转型发展之路。因此,本文主要探讨新媒体时代传统媒体转型的发展路径。 Since the entry into the 21st century, the continuous popularization of the Internet, the advent of the information age and the continuous emergence of new media have created a huge challenge to traditional media. The new media era features such features as speed of communication, convenience of viewing and information, etc. With the traditional media, radio, television, newspapers and so there is a very big difference, especially the fast food era, people are more willing to accept the new media to understand the world, so in the new media era, the traditional media in order to survive Must take the transformation and development of the road. Therefore, this article mainly discusses the development path of traditional media transformation in the new media era.