随着国门开放以来,中国的市场竞争已是不出国门的国际竞争了,在与众多国际巨头的较量中,许多企业都已领受了国际巨头在资本、品牌、传播、管理、产品研发等众多方面的竞争压力。面对一场有国际“强敌”参与的市场角逐,如何提升本土企业的竞争实力,如何实现本土企业可持续性的获利增长, With the opening up of the country, China’s market competition is already an international competition that does not go abroad. In the contest against many international giants, many enterprises have already received numerous awards from international giants such as capital, brand, communication, management, product research and development The pressure of competition. In the face of the market competition with the participation of an international “strong enemy”, how to enhance the competitiveness of local enterprises and how to realize sustainable profit growth of local enterprises,