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从中国服装协会男装专业委员会获悉,2000年国内衬衫生产和销售与1999年相比虽略有下降,但涌现出不少新兴衬衫品牌,为国内衬衫市场注入新的活力,同时一些强势品牌仍占据主流市场。从衬衫行业产业结构和产品结构调整的角度看,不少服装企业不再单纯追求数量的增长,而是积极开拓新的领域,依靠高新科技调整产品结构,增加产品的科技含量,寻求新的经济增长点。以“雅戈尔”为例,2000年雅戈尔集团共生产衬衫745万件,产值近7.3亿元,连续7年位居全国衬衫品牌首位,其开发的
According to the Men’s Clothing Professional Committee of the China Garment Association, the production and sale of shirts in China decreased slightly in 1999 compared with 1999. However, many emerging shirt brands emerged, injecting new vitality into the domestic shirt market, while still occupying some strong brands. The mainstream market. From the perspective of industrial structure adjustment and product structure adjustment of the shirt industry, many garment companies no longer simply pursue quantitative growth, but actively explore new areas, rely on high-tech to adjust product structure, increase product technology content, and seek new economy. growth point. Take “Yangor” as an example, in 2000, Youngor Group produced a total of 7.45 million shirts, with an output value of nearly 730 million yuan, ranking first among national shirt brands for seven consecutive years.