本文通过对邮递广告设计教学中存在问题的分析,提出设计好邮递广告的前提是——明确定位问题。并以视觉传达的角度从目标人群定位、表现策略定位、表现形式定位、信封的设计定位等几个方面研究邮递广告设计中的具体问题,以此论证优秀的邮递广告一定具有清晰的定位。 Based on the analysis of the problems existing in the design and teaching of postal advertisement design, this paper puts forward the precondition of designing the postal advertisement clearly - to clarify the positioning problem. And from the angle of visual communication, we study the specific problems in the design of mailing advertisement from several aspects such as the target crowd positioning, performance strategy positioning, expression style positioning and envelope design positioning, so as to demonstrate that excellent mailing advertisement must have a clear positioning.