曾写过一篇论文,提出创品牌,是报纸走向市场的一个突破口。 今年6月中旬,去了一趟美国,更有了一个想法:报纸要上市场,报人不能忘了一个重要的因素——报刊的公信力。因为读者认品牌——名报刊、报刊的名专栏、名记者名作者写的文章,都像消费者认品牌一样,这里都有一个吸引他的因素在起作用,那就是他对这个品牌的信任,而众多消费者(含读者)的信任,既是品牌赖以产生的基石,反过来也是品牌产生效应的原因。 公信力就是这么重要。 Had written a thesis, proposed a brand, is a breakthrough in the newspaper to the market. In mid-June of this year, when I visited the United States, I came up with the idea that newspapers should be brought to the market and newspapers should not forget an important factor - the credibility of newspapers and periodicals. Because the readers recognize the brand - the name of the newspaper, newspaper columns, articles written by famous author of the article, like consumers recognize the brand, there is a factor that attracts him at work, that is, his trust in the brand , And the trust of many consumers (including readers) is not only the cornerstone of the brand, but also the reason that the brand has an effect. Credibility is so important.