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VI即(Visual Identity),通译为视觉识别,是CIS系统中最具传播力和感染力的层面。人们所感知的外部信息,有83%是通过视觉通道到达人们心智的。企业形象的视觉识别,即是将CI的非可视内容转化为静态的视觉识别符号,以无比丰富的多样的应用形式,在最为广泛的层面上,进行最直接的传播。设计科学、实施有利的视觉识别,是传播企业经营理念、建立企业知名度、塑造企业形象的快速便捷之途。
VI (Visual Identity), transliteration of visual identification, CIS system is the most contagious and contagious level. 83% of the external information that people perceive comes through the visual channel to reach people’s minds. The visual identity of the corporate image transforms the non-visual content of CI into the static visual identity, which is most directly and widely disseminated in the most abundant and varied application forms. Designing science and implementing favorable visual identification is a quick and easy way to spread business philosophy, establish corporate reputation and shape corporate image.