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互联网的高速发展给人们带来全新的消费体验,海量的资讯及便捷的资源成为当前人们选择消费方式的重要参考。要想使旅游目的地能够在竞争日趋激烈的市场中崛起,除了塑造良好的品牌形象外,还应当充分利用好新媒体的营销策略,帮助旅游目的地实现快速发展。本文将结合旅游目的地新营销的意义、特征,分析探讨旅游目的地新媒体营销策略。
The rapid development of the Internet brings a new consumer experience, massive information and convenient resources has become an important reference for people to choose the mode of consumption. In order to make tourism destination rise in an increasingly competitive market, in addition to shaping a good brand image, it should make full use of the marketing strategies of new media to help the rapid development of tourism destinations. This article will combine the significance and characteristics of the new marketing of the destination, and analyze and discuss the new media marketing strategy of the destination.