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近年来,随着人民生活水平提高和对儿童教育重视程度的增强,我国儿童剧制作水平不断提高,演出观众人数持续增长,儿童剧市场在取得社会效益的同时,也取得了不错的经济效益。但是,对比发达国家的演艺市场,我国儿童剧院团在一定程度上还存在忽视市场营销策略的问题,本文拟就此问题谈一点粗浅的看法,以期对儿童剧院团市场的经营有所助益。
In recent years, with the improvement of people’s living standards and the emphasis on children’s education, the production level of children’s drama in our country has been continuously improved, the number of spectators in performances has continued to grow, and the children’s drama market has achieved notable economic benefits while achieving social benefits. However, compared to the performing arts market in developed countries, the Children’s Theater Corps in our country still has the problem of neglecting the marketing tactics to a certain extent. This article intends to talk a little superficial opinion on this issue with a view to helping the children’s Theater Corps market to be helpful.