随着第四媒体网络时代的到来,传统纸媒体遭受了前所未有的巨大冲击,而这其中首当其冲的当属科技期刊。在这种形势下,要创造科技期刊的生存空间和发展前景,就需要追求个性发展,保持特色风格;利用品牌优势寻求多元发展,向严格管理要效益。 With the advent of the fourth media network era, the traditional paper media has suffered an unprecedented tremendous impact, of which the most important is the sci-tech periodical. In this situation, in order to create the living space and development prospect of sci-tech periodicals, it is necessary to pursue the development of individuality and maintain the distinctive style; to utilize brand advantages to seek diversified development and to strictly manage the benefits.