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2007年初的微型车市场并不平静。3月15日,奇瑞首款商用车“开瑞”上市,立时受到业内外人士的关注,其突出的安全性和舒适性以及类似大众开迪的造型,为传统微车市场新添了看点: 3月18日,昔日微车老大长安汽车推出长安之星Ⅱ代,高度强调其强化后的载重能力,一时被看作是重振长安雄风的“锐器”。这厢新企业新车初试水,那边老企业新车担重任。究竟两款产品的差异化特色在何处?奇瑞和长安是如何定位自己这两款微型车的?
The mini-car market in early 2007 is not quiet. March 15, Chery’s first commercial vehicle, “Kai Rui,” listed immediately by the industry insiders attention, its outstanding safety and comfort, and similar to the public Kaidi shape, as the traditional micro-car market added a new point: On March 18, Changan Automobile, the former micro-car leader, launched the Changan Star II generation and highly emphasized its enhanced load carrying capacity. For a moment, it was seen as a “sharp weapon” that revitalized Changan’s glory. This car new car first test the new water, where new car heavy burden on the old business. What exactly is the difference between the two products? Chery and Changan is how to locate themselves these two micro-cars?