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全媒体时代的到来,深刻地改变着传媒的格局和传播形态。各媒体形态间的融合不仅表现在技术手段和传播途径,在表现形式上也互为借鉴取舍。本文以微博为代表的“微评论”对当下媒体表达方式的影响推动为契入点,从对台广播的内容角度,探讨以“微评论”“事件反应迅速、表达简洁鲜明、强调互动沟通”为特征的新闻评论表达方式,在当前对台广播宣传中的语境特点及其作用。
The arrival of the all-media era has profoundly changed the pattern and mode of transmission of media. The integration of media forms is not only reflected in the technical means and channels of transmission, but also in the form of expression for each other learn from. In this paper, “micro-comments” represented by Weibo promote the current media expression as the starting point, and from the content of broadcasting to Taiwan, we discuss the rapid response and concise expression of events with “micro comments ” Vivid and emphasize interactive communication "as the characteristics of the news commenting expression in the current context of radio and television broadcasting in Taiwan and its role in the context.