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文章主要研究旅游文化和数字媒体艺术的概念、内涵及特征以及数字媒体环境下的现代旅游业发展所呈现的特点,分析数字媒体艺术对旅游景区特色开发和宣传产生的影响,指出其在旅游景区特色开发中的作用和价值。分析如何借助数字技术和数字艺术设计手段拓展旅游景区特色开发的创意空间,增加新的视觉表现形式、交互手段,提高互动性与参与性,借此打破传统游客在旅游景区中仅依靠走马观花式参观的参与形式,赋予了旅游休闲全新的体验和无穷的表现空间。提出数字媒体艺术应用在旅游景区的特色开发,打造立体化、多媒体数字化旅游项目以及在数字媒体化平台整合宣传等方面的具体措施和手段,阐述数字媒体艺术在旅游景区特色开发中应用的必要性和重要性。
The article mainly studies the concept, connotation and characteristics of tourism culture and digital media art as well as the characteristics of the development of modern tourism under the condition of digital media. It analyzes the influence of digital media art on the development and promotion of characteristic scenic spots. The role and value of featured development. It is analyzed how to expand the creative space with characteristic development of tourist attractions by means of digital technology and digital art design, add new visual expressions, interactive means and enhance the interaction and participation so as to break the traditional tourists’ Participation in the form of visits, given a new experience of tourism and leisure and endless performance space. Put forward the specific measures and means of applying digital media art in the characteristic development of tourist attractions, constructing the digitalized tourism projects of multimedia and digitalization as well as the integration and promotion of digital media platforms, and also elaborated the necessity of the application of digital media art in the characteristic development of tourist attractions And importance.