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媒介融合是新闻传播学界和业界近年的焦点问题之一,2011年是名副其实的微博年,随着2011年底《北京市微博客发展管理若干规定》的发布,媒介融合在微博这个平台上,有了新的发展和可能的走向。笔者结合2012年中国互联网络信息中心(CNNIC)的统计数据及对新浪微博的亲身体验及资料搜集,从新浪微博上传统媒体与新媒体融合的形式和内容,以及谣言、侵权等违背新闻伦理与法规的状况三个方面入手,浅析新浪微博的发展现状,并对其未来走向稍作讨论,以期对中国媒介融合的发展现状和走向进行一点分析。
Media fusion is one of the key issues in journalism and communication industry in recent years. 2011 is a veritable Weibo year. With the release of “Several Regulations on the Development and Management of Micro-blogging in Beijing” at the end of 2011, media integration is on the platform of Weibo, With new developments and possible trends. Based on the statistics of China Internet Network Information Center (CNNIC) in 2012 and personal experience and data collection of Sina Weibo, the author violates the news from the form and content of integration of traditional media and new media on Sina Weibo, as well as rumors and infringement. Ethics and laws and regulations of the three aspects, analysis of Sina microblogging status quo, and its future to a little discussion, with a view to China’s media convergence of the status quo and the development of a little analysis.