论文部分内容阅读
在以计算机和互联网技术为基础和核心的网络经济环境下,旅游行业的发展虽出现新的发展趋势,也形成了相对完整的旅游营销模式,但也遇到了一些瓶颈和困难。通过分析和研究旅游网络营销所出现问题,在此基础上,探究加强网络经济环境下旅游营销模式创新工作的方向和道路,旨在为旅游行业在网络经济环境下更快、更好的发展提供一点借鉴和参考。
Under the network economic environment based on computer and Internet technology, the development of tourism industry has a new trend of development and has formed a relatively complete tourism marketing model. However, it also encounters some bottlenecks and difficulties. By analyzing and studying the problems of tourism network marketing, on this basis, it explores the direction and ways of strengthening the innovation of tourism marketing mode under the network economy environment, aiming to provide the tourism industry with faster and better development under the network economic environment A little reference and reference.