随着多媒体技术教学在高校越来越广泛的应用,“公关学”课程要上得好,利用多媒体技术教学是一个基本的手段。它可以多层次、多维度地展现公关教学内容,利用精讲启发、学生参与等多种教学形式交替等方式,激发学生的学习兴趣,使学生始终处于积极主动的学习状态中,从而达到培养学生综合素质、提高教学效率和质量的目的。 With the application of multimedia technology in colleges and universities more and more widely, the course of “Public Relations Study” is going to be a good one. The use of multimedia technology is a basic means. It can display the content of public relations education in multiple levels and multi-dimensions, and can stimulate the students’ interest in learning by means of exaggerating the inspirations, student participation and many other teaching forms, so as to enable the students to always be in a proactive learning state so as to cultivate students The overall quality, improve teaching efficiency and quality purposes.