品牌广告的第三条道路出现,真正的品牌沟通成为可能。2013年是新媒体产业进程中一个特殊的年份,社会化媒体深度整合,视频新媒体格局基本确定,移动新媒体异军突起,电子商务呈现出社会化与一定化的趋势,并与新媒体深度融合。2014年是承前启后的一年,企业应不只聚焦新媒体,而是全面利用全媒体打开营销领域新的一片蓝海。 The third road to brand advertising appears, and real brand communication is possible. 2013 is a special year in the process of new media industry. The social media has been deeply integrated. The new format of video media has basically been determined. With the advent of new mobile media, e-commerce has shown a tendency of socialization and certainization, and is deeply integrated with new media. The year 2014 is a year that has passed since the founding of the People’s Republic of China. Enterprises should not only focus on new media, but make full use of all media to open up a new blue ocean in marketing.