中国的电视台进行收视率调查的尝试,早在20世纪80年代就开始了。现任央视市场研究股份有限公司总经理的陈若愚女士,就是全国电视观众调查的创始人之一。尽管手握国内电视、报刊等多种媒体的生命线,但陈若愚本人甚为低调。比起CTR(市场研究)的鼎鼎大名,她自己并不为大众所知。在隆冬时节一个寒风刺骨的早晨,陈若愚在办公室接受了本刊记者的专访。 Attempts to conduct ratings surveys by Chinese television stations began as early as the 1980s. Ms. Chen Ruoyu, the current general manager of CCTV Market Research Co., Ltd., is one of the founders of the national television audience survey. Although holding the lifeline of many domestic media, newspapers and other media, but Chen Ruoyu very low profile. She is not known to the public at large than CTR (Market Research). In the winter season, a biting cold morning, Chen Ruoyu accepted in the office correspondents interview.