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概念店,是指品牌在店铺里增加了品牌将来的风格,发展方向和消费诉求,以引导消费者。 Sony Gallery——索尼梦苑,作为索尼公司展示推广最先进数码网络生活方式的体验中心,以超大的规模、时尚亮丽的设计、超前的Sony数码技术、产品和解决方案为消费者打开了一个尽情体验Sony最新数码时尚生活,享受高科技乐趣的绝佳窗口。Sony Gallery——索尼梦苑获得2004中国上海时尚年会颁发的2004中国年度时尚数码体验大奖上海Sony Gallery——索尼梦苑与众不同之处在于,从它设计之初,就体现出创新的精神,不像以往任何一家零售店,科技馆,展示厅那样,而是独树一帜,另辟蹊径。
Concept store, refers to the brand in the store to increase the brand’s future style, direction and consumer demand to guide consumers. Sony Gallery, Sony’s Dream Center, as Sony’s Experience Center to Promote the Most Advanced Digital Lifestyle in the World, Opens New World to Consumers with Extra Large, Stylish and Beautiful Designs, Leading Sony Digital Technologies, Products and Solutions Experience the latest digital lifestyle in Sony and enjoy the great window of fun in high tech. Sony Gallery - Sony Dreams won the 2004 China Fashion Week Annual China Fashion Awards 2004 China Digital Experience Award Shanghai Sony Gallery - Sony Dream Court is different from its inception, it reflects the spirit of innovation , Unlike any previous retail stores, science and technology museums, showrooms as it is, but unique, another way.