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数字出版是传统出版社在当前社会中发展的一个必然趋势,数字出版的出现是建立在计算机技术、通讯技术、流媒体技术、存储技术、显示技术等高新技术基础上,融合传统出版的内容而发展起来的新兴出版业。数字出版业的出现是当前社会发展的必然要求,快速、高效成为数字出版的显著特点,它对传统出版业来说是机遇,更是挑战,在当前数字出版背景下,传统出版社该如何有效进行发展,以达到盈利最大化?笔者在此以传统少儿出版社的盈利模式的探析来探讨这一问题,它对于传统出版社的发展意义重大。
Digital publishing is an inevitable trend for traditional publishing houses to develop in the current society. The emergence of digital publishing is based on high-tech technologies such as computer technology, communication technology, streaming media technology, storage technology and display technology, and combines traditional published content with Emerging emerging publishing industry. The emergence of the digital publishing industry is an inevitable requirement for the current social development. It has become a significant feature of digital publishing rapidly and efficiently. It is an opportunity for the traditional publishing industry. It is even more challenging. Under the current background of digital publishing, how can traditional publishing houses be effective? In order to achieve the maximum profit? The author of this traditional children’s publishing house to explore the profit model to explore this issue, which for the development of traditional publishing houses of great significance.