背景:2004年11月13日、14日、16日,动脑考察团在哈尔滨举行的两场交流、报告会现场,宋杨机构组织了一个名为“好好学习,天天向上”的小型作品展,用近期作业的约百余件作品向赖东明先生和台湾同行业以及本地政府、商界、学界共计近千名人士进行了汇报。与台湾相比,大陆二十几年的广告历史只能算是年轻的很;;与欧美相比,我们的广告也就只能是幼稚的水平了。用这句主题向赖东明先生一行致意,也是年轻的我最恰当的内心敬意的表述。学习对于广告人的作用无须多言,可是我真正的学习却开始的很晚,那是自从我看了一个藏传佛教大师的话之后的事,他讲:今生的知识,延续到来生。大意是说如果你今生学得 Background: On November 13, 14 and 16, 2004, two brainstorming delegation held two exchanges and briefing sessions in Harbin. Song Yang Organization organized a small exhibition titled “Study Well, Go Up Everyday” About a dozen of recent works have been reported to Mr. Lai Dongming and a total of nearly 1,000 persons from the same industry in Taiwan, as well as local governments, businesses and academics. Compared with Taiwan, the history of advertising in the Mainland for more than two decades can only be regarded as very young. Compared with Europe and the United States, our advertising can only be childish. To pay tribute to Mr. Lai Dongming on this theme is also my most appropriate expression of inner respect. There is no need to say anything about the role of advertisers in learning, but my real study started very late, after I read the words of a Tibetan Buddhist master who said that the knowledge of life continues into the future. To the effect that if you learn this life