我国提出需要不断深化电力体制改革,这也说明以往传统的电力营销模式正在逐渐退出历史舞台,在全新的电力市场环境和市场需求之下,需要使用全新的电力市场营销模式。而伴随着社会经济的持续飞速发展,各行各业对用电的需求量将会越来越大,因此未来电力市场营销需要把目光放置在如何扩大电力销售、如何优化电力资源配置等方面。本文将从新形势下电力市场化的具体表现入手,着重围绕新型电力市场营销模式与电价体系。 Our country proposes to continuously deepen the reform of the power system, which also shows that the traditional power marketing model is gradually withdrawing from the historical stage. Under the new power market environment and market demand, a new power marketing model is needed. With the continuous rapid development of the social economy, the demand for electricity will increase in all walks of life. Therefore, future power market marketing needs to focus on how to expand power sales and how to optimize power resource allocation. This article will start with the specific performance of electricity marketization under the new situation, focusing on the new electricity market marketing model and electricity price system.