论文部分内容阅读
世博营销中,企业各显神通,从公益、文化、热点等各个角度,通过广告、促销、活动等多种手段,在参与世博同时,让企业形象得到提升,品牌得到推广。上海世博会无疑是当下最热门的话题之一,看世博已经列入很多家庭的出行计划。据官方统计,7月中旬观看世博会人数总量已经突破3000万!而这个数目随着学生暑假的来临,还会继续
In the World Expo marketing, companies have demonstrated their skills through various means such as public welfare, culture, and hotspots. Through advertising, promotion, and other means, they have been able to enhance their corporate image and promote their brands while participating in the Expo. The Shanghai World Expo is undoubtedly one of the hottest topics of the moment. The Expo has been included in the travel plans of many families. According to official statistics, the total number of people watching the World Expo in mid-July has exceeded 30 million! This number will continue to follow the arrival of summer vacations for students.