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广播媒介的优势与独特价值,是由它的声音传播、听觉接受的特点决定的;广播诉诸听觉器官的媒体特性——伴随性,是广播独特的媒介价值的本质体现,因而被人们亲切地称为“健康媒体”、“绿色媒体”。在全媒体传播大潮之下,重新认识广播媒介的本质,增强广播的关系媒介属性,对于把握广播的未来发展趋势是极有必要的。一、广播的本质特性赋予其独特的媒体价值广播媒体产生之初,对其媒介特性的研究就已开始。早期研究即注重广播的内在声音属性和传播符号功
The advantages and unique value of the broadcast media are determined by the characteristics of its sound transmission and auditory acceptance. The media characteristics of broadcast access to the auditory organism - concomitance, are the essence of the unique media value of broadcasting. Therefore, Called “Health Media ”, “Green Media ”. Under the tide of all-media dissemination, it is extremely necessary to re-understand the nature of broadcast media and enhance the media attributes of broadcast media in order to grasp the future development trend of radio. First, the nature of the broadcast gives its unique media value Broadcast media at the beginning of its study on the characteristics of the media has begun. Earlier research focused on the intrinsic sound properties of broadcasts and the spread of symbolic work