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伴随着北京奥运会的圆满落幕,中国开始进入一个“后奥运时代”。表面看来,奥运营销的话题已经接近尾声,然而,08奥运对于中国企业的意义却远未止步于此。在宏观环境上,奥运会对中国的经济、文化甚至国家形象所带来的巨大推动力,毫无疑问会持续惠及中国企业。因此,如何借势“后奥运”同借势奥运一样,成为中国企业尤其是赞助商眼下必须关注的关键点。
With the successful conclusion of the Beijing Olympic Games, China has begun to enter a post-Olympic era. On the face of it, the topic of Olympic marketing is drawing to a close. However, the significance of the 08 Olympic Games for Chinese enterprises is far from here. In a macroeconomic environment, the enormous impetus brought by the Olympic Games for China’s economy, culture and even its national image will undoubtedly benefit Chinese enterprises. Therefore, how to take advantage of “post-Olympics” as the occasion of the Olympic Games has become the key point that Chinese enterprises, especially sponsors, must pay attention to now.