市场营销专业的人才市场需求特征对市场营销专业实训教学提出了新的要求。为此,必须在把握市场营销综合实训目标和内容的基础上,明确市场营销综合实训中心的架构和功能,抓好教师的实践教学能力、实践教学实效以及实训项目开发等方面。 Marketing professionals in the market demand characteristics of marketing professional training put forward new requirements. To this end, we must grasp the marketing objectives and content of integrated training, based on a clear marketing comprehensive training center structure and function, do a good job of teachers’ practical teaching ability, practical teaching effectiveness and training project development and so on.