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一、省级台的现状——靠电视剧拉动收视目前,我国电视媒介的经济收入主要是来自广告,而电视剧在电视媒介播出的众多节目类型中市场回报率最高,电视剧的广告收入占据了电视媒体广告收入的半壁江山。电视剧收视的战火在2004年拉开,央视八套推出“24小时贯通播出”、“上午剧场6集连播”、“每晚黄金档19∶30起3集连播”的三大举措。这一调整给全国电视剧收视市场带来冲击,在严峻的竞争态势下,全国卫视也迅速改版。2005年,全国卫视在各自一番探索后几乎不约而同地走上一条最便捷、最保险的路:用电视剧占据大部分播出时段,用电视剧拼省级卫视的收视排行。十几年的荧屏闪烁中,“电视剧法则”之风愈演愈烈。
First, the provincial-level status of the station - by pulling the TV series Currently, the economic income of China’s television media is mainly from the ads, and TV shows in the television program broadcast the highest rate of return on the market, TV advertising revenue accounted for television Half of the media advertising revenue. Television drama war opened in 2004, eight sets of CCTV launched “24 hours broadcast through the air ”, “Morning Theater 6 episode episode ”, “every night gold 19:30 from 3 episodes of continuous broadcast ” Three major initiatives. This adjustment has brought a shock to the national television viewing market. In a severe competitive situation, the national television has also been rapidly revised. In 2005, after some exploration, National Satellite TV almost embarked on one of the most convenient and safest ways: to occupy most of the broadcast time with TV dramas, and to rank provincial TV programs with TV dramas. More than a decade of screen flicker, “law of the TV drama ” style intensified.