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作为中国剃须刀行业的领头企业,超人集团一直行走在开创民族品牌的前沿。然而,面对国内外知名及同类品牌的不断冲击,超人需要另辟蹊径,开拓更为有效的媒体平台,以实现品牌与销售的同步提升。时代的发展推动了媒介产品的更新与整合,广告的传播方式呈现出分流和碎片化的趋势,品牌媒介传播的模式不再单一,电影媒体就是其中之一。2012年4月,超人与央视三维联手,借助旗下主打产品——银幕巨阵,拉开了一场短暂却华丽的品牌之旅,有效增
As a leader in the Chinese razor industry, the Superman Group has been walking at the forefront of creating a national brand. However, in the face of the continuous impact of well-known and similar brands at home and abroad, Superman needs another way to develop a more effective media platform in order to achieve the simultaneous promotion of the brand and sales. The development of the times has promoted the updating and integration of media products. The mode of dissemination of advertising shows a trend of diversion and fragmentation. The mode of brand media communication is no longer a single one, and the movie media is one of them. April 2012, Superman and CCTV 3D together, with its flagship product - the screen giant array, opened a short but gorgeous brand tour effectively increase