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借助于移动互联网和4G技术的迅速发展,社交媒介正以其便捷性和兼容性成为用户不可或缺的新型“生活必需品”。而利用社交工具的用户粘性进行网络营销是O2O模式的成功试水。文章以微信为切入点,探究了微信营销特点,并以问卷调查为依据初步分析了微信朋友圈营销现状,为进一步探究社交工具的营销化奠定理论基础。
With the rapid development of mobile Internet and 4G technologies, social media is becoming a new “essential commodity” for users with its convenience and compatibility. The use of social tools users sticky network marketing is the success of the O2O test water. Taking WeChat as the starting point, the article explores the characteristics of WeChat marketing. Based on the questionnaire survey, this paper analyzes the current status of WeChat friends circle marketing and lays a theoretical foundation for further exploring the marketing of social tools.