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近20年来,基于信息和网络技术发展的商业模式不断出现:信息技术在组织中的应用、各类网络平台的建立、消费方式的改变,等等。与此相关的研究也日渐增多,但是有很多内容雷同。对这些文章分析可以发现,大部分是关于如何将信息和网络技术应用到现有的工作中去。那么很多机构或企业都应用信息和网络技术,为什么有些取得了成功,有些却失败了,其背后的逻辑是什么?Shift Thinking的创始人邦契克和Open Matters的董事长李伯特曾撰文认为,思维模式的改变是商业模式创
In the recent 20 years, the business models based on the development of information and network technologies have appeared constantly: the application of information technology in the organization, the establishment of all kinds of network platforms, the change of consumption patterns, and so on. Related research is also increasing, but there are many similarities. An analysis of these articles shows that much of it is about how to apply information and networking technologies to existing work. So many organizations or businesses are applying information and networking technologies, why some successes and some have failed, what is the logic behind it? Limbert, the founder of Shift Thinking and Open Matters, wrote in his article , The change of thinking mode is a business model