一、E C R运动发展趋缓的原因分析从20世纪90年代初以来,E C R大大改变了传统的消费品分销渠道,使制造商和分销商之间的对立关系向合作关系转变。双方之间不再是价格、条件谈判和孤立的销售促进,而是通过调整协调的市场营销和物流过程,更快、更有效和更经济地满足消费者的期望 I. Analysis of the Causes of the Slowdown of E C R Movement Since the early 1990s, E C R has greatly changed the traditional distribution channels for consumer products and transformed the antagonistic relationship between manufacturers and distributors to a cooperative relationship. Rather than price, conditional negotiation and isolated sales promotion, the two sides meet the consumer’s expectations faster, more efficiently and more economically by adjusting the coordinated marketing and logistics processes