试比较图书经营中的推销模式与整体营销模式□朱华明随着我国市场经济体制改革的深入发展，图书市场逐步走向大市场、大流通的格局。这个初具统一、开放、竞争而又有序特点的图书大市场，造就了一批自主经营、自负盈亏、自我约束、自我发展的图书发行企业。人们也努力探索... Trying to compare the sales model with the overall marketing model in book management □ Zhu Huaming With the further development of the market economy system reform in our country, the book market has gradually moved toward a pattern of big market and big circulation. This book market, which has a unified, open, competitive and orderly structure, has created a batch of book issuers that operate independently, assume sole responsibility for their own profits and losses, self-discipline and self-development. People also strive to explore ...