曾经有一条甚是轰动的消息:全国纺织总会于1995年初排定全国服装行业八强的座次,拥有全国最大市场、最雄厚工业实力和最多设计师的上海市服装企业,竟然名落孙山,榜上无名。原因是:10多年来,上海的许多名牌服装企业不仅没有注意树立新的名牌形象,而且连 There was a news that was very sensational: the National Textile Association had scheduled the top spot of the national apparel industry in the beginning of 1995. It had the largest market, the strongest industrial strength in the country, and the largest number of designers in the clothing industry in Shanghai. nameless. The reason is: For more than 10 years, many brand-name apparel companies in Shanghai have not only failed to pay attention to establishing a new brand image, but also